Hotspring Teams Up with ETC for Squarespace’s ‘Change Your World’ Campaign
24.10.24
Hotspring has reunited with ETC for an eye-catching trio of special effects-driven spots for Squarespace’s latest campaign, Change Your World.
Created in-house by Squarespace and produced by Iconoclast, these visually stunning films highlight how users can build and expand their businesses on the platform—from purchasing a domain to mastering ecommerce.
Each spot takes viewers into surreal, immersive scenarios where a simple Squarespace website transforms everyday life into extraordinary experiences.
Directed by the acclaimed duo Vania & Muggia, the campaign’s three films—‘Bakery’, ‘Muscles’, and ‘Scuba’—bring businesses to life in imaginative and surprising ways.
Hotspring’s expert team managed the intricate roto, paint, and tracking work for the campaign, bringing precision and polish to each spot. The project builds on Hotspring’s long-standing creative partnership with ETC, ensuring that the intricate visual effects blend seamlessly with the practical on-set work.
As always, working with ETC provided a chance to push the creative boundaries, resulting in a truly impactful campaign for Squarespace.
ETC Credits:
- 2D Leads: Will Robinson & Alex Gabucci
- CG Lead: Ed Shires
- Colourist: Connor Coolbear
- Executive Producer: Vic Lovejoy
- Producer: Amie Kingsnorth