Hotspring Has Collaborated with Electric Theatre Collective on the Continuation of the Sainsbury’s Big Friendly Giant Campaign.

Hotspring has once again collaborated with Electric Theatre Collective on the continuation of the Sainsbury’s Big Friendly Giant campaign.

Created by New Commercial Arts and directed by Sam Brown through Rogue Films, with VFX supervision by Simon French at Electric Theatre Collective, the film revisits Roald Dahl’s beloved character voiced by Stephen Fry alongside a real Sainsbury’s colleague. Hotspring contributed 100 roto and tracking tasks.

The continuing partnership highlights how Hotspring’s technical precision and dependable resource strengthen the workflows of world-class studios.